Richard Branson asked Simon Sinek the question below, and I am asking the same one to you. I am glad Branson asked that question, and I am pleased with Sinek’s response.

For a while now, in my professional circle, I have been saying that it is imperative for businesses and organizations to be more human-focused instead of being profit-focused. Last month, I said this to students in my International Business class. In the long run, businesses and organizations will not be able to achieve their respective indicators of success if their people (stakeholders) are unhappy or unsatisfied.

Sinek’s response to this specific question resonates with my own personal philosophy. What would be your response? Share it in the comments section.

“If you were starting a business right now, what problem would you be setting out to solve and why?”

Richard Branson to Simon Sinek

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